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Journal Of Interactive Marketing

Journal Of Interactive Marketing

期刊收录

SCIE 、SSCI

ISSN刊号

1094-9968

E-ISSN刊号

1520-6653
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高引用文章

Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice

引用次数:20

The Effects of Online Incivility and Consumer-to-Consumer Interactional Justice on Complainants, Observers, and Service Providers During Social Media Service Recovery

引用次数:12

Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors

引用次数:9

Determinants of Retailers' Cross-channel Integration: An Innovation Diffusion Perspective on Omni-channel Retailing

引用次数:8

Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media

引用次数:7

A Neuropsychological Study on How Consumers Process Risky and Secure E-payments

引用次数:6

App Adoption: The Effect on Purchasing of Customers Who Have Used a Mobile Website Previously

引用次数:5

How Online Reviews Become Helpful: A Dynamic Perspective

引用次数:5

Do Colors Change Realities in Online Shopping?

引用次数:4

The Effect of Cross-Channel Integration on Cost Efficiency

引用次数:4

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